7. Market Analysis

Our target market is primarily the male population between the ages of 15-44 who like to play dynamic games, shop in the NFT market and want to earn income from P2E games.

The Digital gaming sector is one of the fastest growing sectors on global scale. According to the data collected from Newzoo, the digital game market reached 159 billion US dollars with an increase of 9.3%, and 180.3 billion US dollars with an increase of 1.4% in 2021, with the effect of the COVID-19 epidemic.

According to statistics, it is estimated that the digital game market will exceed 295 billion US dollars by 2026. According to the report, the annual growth has been observed in the number of players as well as game revenues. In 2020, the number of players increased significantly compared to previous years. The increase in the number of players continued throughout 2021, reaching 3 billion players, corresponding to an increase of 5.33%. The rate of users who have 1 to 3 games on their mobile phones has increased from 53% to 66%. In addition, the mobile game industry reached historical peaks in 2021, covering 52% of the game market revenues. In 2021, mobile game users spent a total of $116 billion on these games, an increase of $16 billion compared to the previous year. The number of mobile game applications downloaded in 2021 exceeded 83 billion US dollars. In Turkey, 1.82 billion mobile game applications were downloaded in 2021 alone, and users spent more than 450 million US dollars on these games.

The digital game industry has a 50-year history and has become a high income-generating industry, today. According to 2021 game industry statistics; among the world's largest gaming markets, China has the first place. By the end of the year, Chinese market revenues reached $40.8 billion US dollars. The United States with annual revenue of $36.92 billion US dollars ranked the second.

Countries such as Korea, Japan, and France also come into prominence in the sector. China's rapid rise in the industry has been concurrent to global rise of mobile games and Asia remains the largest marketplace, accounting for 41 billion US dollars, in total value. The number of mobile players increased 46% from 1.2 billion to 1.75 billion globally. Of these players, 620 million are located in China, 213 million in the USA, and 38% of these players are ready to spend money on games. Reports show that video game industry revenue was $78.61 billion in 2017. According to the income statistics of the video game industry over years, the market is expected to grow at an annual rate of 2.29% from 2020 to 2024. It is expected to reach a market volume of $100.56 billion by 2024.